What cannot be registered as a trade mark?

• A trade mark that describes your goods or services or their characteristics cannot be registered. For example:

• High Heel Shoes;
• Swedish Furniture; or
• Paperback Books.

• A trade mark that uses a description that is customary in your line of business cannot be registered. For example:

• Baked Bread;
• Natural Gas; or
• Flat Screen TVs.

•  A trade mark that uses a common description but which intentionally misspells some of the words also cannot be registered. For example:

• Plaztic Rap; or
• Kat Food.

• A trade mark will also be rejected if it:

• includes offensive words or images;
• is against the law in any way for example promoting illegal activities; or
• is misleading or deceptive for example attempting to persuade the public that your goods and services have a quality which they do not.