I have registered my brand name as a company name. Is that enough?

• In contrast with trade marks company and business names are simply corporate identifiers and do not confer proprietary rights. The mere registration of a company name or business name creates no legal rights whatsoever. 
• The fact that you obtain registration of a company name or business name does not by itself give you legal title to the registered name which will stand up to litigation challenging your right to that name.
• Once you begin using your company or business name then you start to build a reputation and that reputation may be protected by an action for passing off or by recourse to consumer protection statutes.
• You can use our Phone a Lawyer service for a preliminary legal consultation if you think you may need legal advice.