Can a trade mark be refused if it has aural, visual and conceptual similarities to another mark?
- Trade mark applications may be refused if the trade mark has:
- an aural similarity to an existing registered trade mark;
- for example ‘eBuy Auction Website’;
- a visual similarity to an existing registered trade mark;
- for example a picture like the Campbell’s Soup logo with the name of your own brand of soup in the same writing;
- a conceptual similarity;
- for example Maree Cleaners and Mary Cleaning Products.
Read some more FAQS from our Trademarks section