I operate a small business selling computers. Can I advertise my computers as being superior to those of one of my competitors?
Lawyer Answers (1): Answers from lawyers are general preliminary responses. They are not formal legal advice and cannot taken account of all your circumstances. They do not create a lawyer–client relationship.
Answer by Lisa Wulfsohn, Malvern 3144 VIC
- Yes. This type of practice is known as comparative advertising.
- It is legal provided that you do not cast your business competitor in a negative way.
- You should ensure that the comparison is accurate and that it will be valid for the life of the advertisement or promotion.