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Can a business post fake positive reviews about its products on their website?

I was persuaded to buy a product because it was endorsed by a well-known media personality. I later found out that this was not true. What are the ramifications for the business in question?
Asked in Newcastle - Newcastle and Lake Macquarie, NSW, 02-11-2015
1 Lawyer Answered
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  1. Communications & Media
Lawyer Answers (1): Answers from lawyers are general preliminary responses. They are not formal legal advice and cannot taken account of all your circumstances. They do not create a lawyer–client relationship.

Answer by Lisa Wulfsohn, Malvern 3144 VIC

  • This type of practice is illegal.
  • A business can receive a significant fine for this offence.

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