What is the difference between my company name and my business name?
- A company is an independent legal entity with its own rights and responsibilities.
- Your company name gives you exclusive rights to that name in Australia.
- A business name is simply a name which a person or entity conducts its business under.
- The most effective way to protect your brand identity when you start a business is by registering a trade mark. A trade mark is legally enforceable and gives you rights to use, sell and license the name. You can find out more from our Legal Guide on Trade Marks.
Read some more FAQS from our Company section